Having a Matterport 3D tour and Zillow 3D tour gives your content get additional promotion direct from Zillow.

The way that Zillow promotes content is just one of the reasons why the Zillow Home Tour is so well-liked by homebuyers. As soon as a Zillow 3D home tour is published, your house will move up in their search results for a full week. For properties, those seven days of premium placement on Zillow can make all the difference.
Additionally, you should be aware that listings with a Matterport or Zillow 3D Tour are clearly distinguished on the search results page. Each listing’s Photos Section also includes a sample image from the 3D Tour.
The Zillow & Matterport 3D Home Tours can be incorporated into your property websites and utilized as a virtual tour link or your personal website, as well as ARMLS. You  also share the direct link with anybody you choose.